I lead editorial teams to create content that converts prospects, educates users, and improves retention. I specialize in food and health, including obesity care.
I’ve lived with obesity since childhood, and my experience gives me deep understanding and empathy for people who have this chronic disease. (I’ve recently lost 140 pounds through bariatric surgery and medication.)
Currently I’m the content manager at Found Health, one of the nation’s largest online weight care clinics. I collaborate with team members to drive organic growth. I’ve managed staff and freelance writers to create blog content, in-app behavior change guides, educational blog content for members, lifecycle email, B2B white papers, clinician and member support messaging, thought leadership pieces, and more. I’ve established company style guides and taught non-professional writers how to write effectively for different platforms and audiences.
Every day I’m part of the amazing shift that’s happening in obesity care and the public conversation around it. I’m thrilled to be a part of this change because it’s personally important to me.
I appreciate your message and will get back to your soon!
Thank you!