Generate organic growth with a blog   

As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog. 

 Reduce churn using email 

As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog. 

Kick off a B2B campaign with an annual report 

To generate more leads among benefits leaders, Found decided to produce its first State of Weight Care report and released it to the business community and media in a webinar event. I worked with the B2B team to edit the report. The launch event had XXX registrants and XXX attendees, exceeding average attendance of XXX. The sample is an excerpt only. 

Boost health engagement with an in-app behavior change series 

As Found grew, the company decided to take lifestyle education into the app (instead of PDFs and article links sent via text by health coaches) and make it a more interactive experience, where members can participate in challenges, level up, and focus on the behavior changes they feel are important for them. Found’s chief medical officer worked with psychologists, scientists, and behavior change experts to develop the foundation for the program. As content manager, I led a team of writers to create easy-to-read, actionable units called Found Habits.