An Atlanta-based non-profit accelerator for women entrepreneurs, Launchpad2X, needed to relaunch its podcast. Their goal was to reach more entrepreneurs and angel investors across the South. I worked with FRQNCY Media and Creative Juice to produce a podcast designed to grow Launchpad2X’s base, engage women, and become a monetizable asset. The podcast launched March 2019 on Apple Podcasts, Spotify, Stitcher, and Google Play Music.
School Nutrition Plus, a school meal catering company based in greater Los Angeles, built its reputation on making healthy, chef-designed meals from scratch using regionally-sourced ingredients. They wanted a cookbook to serve two purposes: to inspire families to cook meals from scratch at home, and to establish their thought leadership in the school meal catering industry. My content agency worked with them to produce A Chef Walks Into a Cafeteria, published in 2018. We co-wrote and edited the manuscript, helped SNP’s chef size their recipes for home kitchens and tested them, and also did photography, recipe editing, design, and layout. The book helped SNP’s owners land speaking engagements at conferences and consulting work in the US and abroad.
As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog.
As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog.
To generate more leads among benefits leaders, Found decided to produce its first State of Weight Care report and released it to the business community and media in a webinar event. I worked with the B2B team to edit the report. The launch event had XXX registrants and XXX attendees, exceeding average attendance of XXX. The sample is an excerpt only.
As Found grew, the company decided to take lifestyle education into the app (instead of PDFs and article links sent via text by health coaches) and make it a more interactive experience, where members can participate in challenges, level up, and focus on the behavior changes they feel are important for them. Found’s chief medical officer worked with psychologists, scientists, and behavior change experts to develop the foundation for the program. As content manager, I led a team of writers to create easy-to-read, actionable units called Found Habits.
“Staying Positive in a Racially Unjust World” Real Simple | writer
“6 Black Cooks and Writers Pay Tribute to the Culinary Heroes Who Shaped Their Food Journeys” AllRecipes | writer
“The Keto Craze: Does the Diet Live Up to the Hype?” How Stuff Works | writer
“All Salt is Not the Same” How Stuff Works | writer
“Your Sushi May Not Be as Healthy As You Think” How Stuff Works | writer
“4 Steps to Safely Ship Holiday Cookies” How Stuff Works | writer
“8 Awesome Uses for Your Instant Pot” How Stuff Works | writer
“5 Ways to Use Fresh Cranberries” How Stuff Works | writer
“The Humble History of Pumpkin Pie” How Stuff Works | writer
“Water is Free. Why Do Americans Spend Billions on the Bottled Stuff?” How Stuff Works | writer
“Why a Second Breakfast Can Be Good For Us” How Stuff Works | writer
“Your Yogurt is Probably Loaded with Sugar” How Stuff Works | writer
“Does Caffeine Increase or Decrease Your Appetite?” How Stuff Works | writer
“Why is Lobster So Expensive—And Will It Stay That Way?” How Stuff Works | writer
“The Light and Fluffy History of Southern Biscuits” How Stuff Works | writer
“17.6 Million Americans Still Lack Access to Healthy Food” How Stuff Works | writer
“Is Juice Really Better for You Than Soda?” How Stuff Works | writer
“How Salmonella Can Wind Up in Your Breakfast Cereal” How Stuff Works | writer
“Phallus Impudicus: The Nastiest Mushroom Ever?” How Stuff Works | writer
“Is Lectin Free the New Gluten Free?” How Stuff Works | writer
“Who’s Eating These Hot-as-Hellfire Peppers?” How Stuff Works | writer
“US Trans Fat Ban Goes Into Effect. Almost.” How Stuff Works | writer
“Organic Farms Could Help Fight Climate Change” How Stuff Works | writer
”Drink Your Beer—And Eat It, Too” AllRecipes Magazine Oct/Nov 2017 | writer
"Iconic Southern Plates: The Deep South's Meat-and-Three" SouthernLiving.com | writer
"What to Eat for Strong Bones" Sharecare | writer
"I'm a 220-Pound Weight Loss Editor. Get Over It." Health.com | blogger * Luce Award Finalist, 2010
“Is it Safe to do a 2-day Juice Fast?” Health Magazine | writer
“Is Cutting Out Carbs the Best Way to Lose Weight?” Health Magazine | writer
“I Keep Hearing About Toxins in Fish. Is it Safe to Eat?” Health Magazine | writer
“I Did It: She Logged On… and Lost 78 Pounds” Health Magazine | writer
"The Plight of the Humble Beekeeper: $15 Billion on the Wing" eGullet | writer
"What's the Difference Between Southern and Soul?" Cornbread Nation 4: The Best of Southern Food Writing | writer
Soul: A Chef’s Culinary Evolution in 150 Recipes by Todd Richards | proposal writer, contributing editor
Organic Farm to Table for Athlon Media Group | editorial director
A Chef Walks Into a Cafeteria… for School Nutrition Plus | editorial director
Cooking Light Mad Delicious: The Science of Making Good-for-You Food Taste Amazing *Winner, James Beard Award for Focus on Health, 2015 *Winner, Luce Award for Best Book of the Year, 2015 | editor
Cooking Light The Great Cook | editor
Cooking Light Crave | editor
Cooking Light Chill | editor
Cooking Light Fresh Food Fast 24/7 | editor
Cooking Light The Big Book of Salads | editor
Cooking Light Soups & Stews Tonight! | editor
Cooking Light Good Mood Food | editor
Cooking Light Snacktastic! | editor
Southern Living Slim Down South | editor
Southern Living The Big Book of BBQ iPad app | editor
The Carb Lovers Diet | researcher & contributor * New York Times
Non-fiction Bestseller
Weight Watchers Five Ingredient 15 Minute Recipes | editor of 13 quarterly editions
The New Encyclopedia of Southern Culture, Vol. 7: Foodways | contributor
Beans: A History by Ken Albala | contributing researcher
@eat.mymindfulmeals