Content Manager
I lead editorial teams to create content that converts prospects, educates users, and improves retention. I specialize in health and food.
Shaun Chavis
shaun.chavis@gmail.com
See Portfolio Work
When’s the last time you really listened to someone with obesity?
The AP Stylebook now addresses obesity, and it’s a game-changer
Will GLP-1s change groceries and restaurant menus?
Brands I’ve worked with
Generate organic growth with a blog
As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog.
Reduce churn using email
As content manager at Found Health, I’ve recruited and managed teams of staff and freelance writers to produce SEO-optimized blog posts that help people in the consideration phase of the funnel. I established a rigorous fact-checking system, editorial style guidelines, and an inclusive content guide to set a high bar for editorial quality. Check out our work at joinfound.com/blog.
CONTENT MARKETING
Kick off a B2B campaign with an annual report
To generate more leads among benefits leaders, Found decided to produce its first State of Weight Care report and released it to the business community and media in a webinar event. I worked with the B2B team to edit the report. The launch event had XXX registrants and XXX attendees, exceeding average attendance of XXX. The sample is an excerpt only.
Boost health engagement with an in-app behavior change series
As Found grew, the company decided to take lifestyle education into the app (instead of PDFs and article links sent via text by health coaches) and make it a more interactive experience, where members can participate in challenges, level up, and focus on the behavior changes they feel are important for them. Found’s chief medical officer worked with psychologists, scientists, and behavior change experts to develop the foundation for the program. As content manager, I led a team of writers to create easy-to-read, actionable units called Found Habits.
CONTENT MARKETING
Increase reach with a podcast
An Atlanta-based non-profit accelerator for women entrepreneurs, Launchpad2X, needed to relaunch its podcast. Their goal was to reach more entrepreneurs and angel investors across the South. I worked with FRQNCY Media and Creative Juice to produce a podcast designed to grow Launchpad2X’s base, engage women, and become a monetizable asset. The podcast launched March 2019 on Apple Podcasts, Spotify, Stitcher, and Google Play Music.
Establish thought leadership with a book
School Nutrition Plus, a school meal catering company based in greater Los Angeles, built its reputation on making healthy, chef-designed meals from scratch using regionally-sourced ingredients. They wanted a cookbook to serve two purposes: to inspire families to cook meals from scratch at home, and to establish their thought leadership in the school meal catering industry. My content agency worked with them to produce A Chef Walks Into a Cafeteria, published in 2018. We co-wrote and edited the manuscript, helped SNP’s chef size their recipes for home kitchens and tested them, and also did photography, recipe editing, design, and layout. The book helped SNP’s owners land speaking engagements at conferences and consulting work in the US and abroad.
CONTENT MARKETING
Books, bookazines and apps
Soul: A Chef’s Culinary Evolution in 150 Recipes by Todd Richards | proposal writer, contributing editor
Organic Farm to Table for Athlon Media Group | editorial director
A Chef Walks Into a Cafeteria… for School Nutrition Plus | editorial director
Cooking Light Mad Delicious: The Science of Making Good-for-You Food Taste Amazing *Winner, James Beard Award for Focus on Health, 2015 *Winner, Luce Award for Best Book of the Year, 2015 | editor
Cooking Light The Great Cook | editor
Cooking Light Crave | editor
Cooking Light Chill | editor
Cooking Light Fresh Food Fast 24/7 | editor
Cooking Light The Big Book of Salads | editor
Cooking Light Soups & Stews Tonight! | editor
Cooking Light Good Mood Food | editor
Cooking Light Snacktastic! | editor
Southern Living Slim Down South | editor
Southern Living The Big Book of BBQ iPad app | editor
The Carb Lovers Diet | researcher & contributor * New York Times
Non-fiction Bestseller
Weight Watchers Five Ingredient 15 Minute Recipes | editor of 13 quarterly editions
The New Encyclopedia of Southern Culture, Vol. 7: Foodways | contributor
Beans: A History by Ken Albala | contributing researcher
FOOD WRITING & EDITING
Articles, Listicles, and Slideshows
“Staying Positive in a Racially Unjust World” Real Simple | writer
“6 Black Cooks and Writers Pay Tribute to the Culinary Heroes Who Shaped Their Food Journeys” AllRecipes | writer
“The Keto Craze: Does the Diet Live Up to the Hype?” How Stuff Works | writer
“All Salt is Not the Same” How Stuff Works | writer
“Your Sushi May Not Be as Healthy As You Think” How Stuff Works | writer
“4 Steps to Safely Ship Holiday Cookies” How Stuff Works | writer
“8 Awesome Uses for Your Instant Pot” How Stuff Works | writer
“5 Ways to Use Fresh Cranberries” How Stuff Works | writer
“The Humble History of Pumpkin Pie” How Stuff Works | writer